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Sample project

How a family restaurant could win direct orders instead of paying app commissions

A typical restaurant: most online orders come through delivery apps that take a large cut, and regular customers are never contacted again.

Family restaurant Restaurants
Family restaurant
This is a sample project, not a client story. It shows how we would set up a business like this one. For real client work, see the other case studies.

Where they were stuck

Picture a well-loved family restaurant. Most of its online orders come through delivery apps that take a large share of every bill, and the restaurant never gets to know the people ordering.

Table bookings come by phone, and there is no way to tell regulars about a new menu or a festival offer.

What we changed

This is how we would set it up.

  • Ordering websiteThe full menu with direct ordering and table booking.
  • WhatsApp integrationOrder confirmations, offers and table reminders on WhatsApp.
  • CRMA list of regular customers with their favourite orders and special dates.
  • Meta adsLocal campaigns for weekends, festivals and new dishes.
  • SEOA Google-friendly menu and location pages for nearby searches.
  • Live alerts and automationInstant kitchen alerts for direct orders.

What changed for them

In a set-up like this, the aim is more direct orders and regulars who come back without being chased.

  • More orders placed directly, without app commissions.
  • Regulars hear about new dishes and offers.
  • Bookings handled without phone calls.

How it runs today

We would host the ordering site and run campaigns and WhatsApp updates with the team.

Plan This For My Business All Case Studies

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